My last trip to the bookstore, I happened upon a provacatively titled “Never Check E-Mail in the Morning” by Julie Morgenstern during my habitual graze through the business section. Despite being a sucker for business and personal development books, I’ve lately been in an “I’ll pass” phase. Nevertheless, something about the book pinged my intuition as I gave it the once-over. This one was going to have at least one great nugget inside—I felt it. I bought it and put it in my normal to-read cycle (briefcase->desk->briefcase->nightstand->).

I grazed through it once or twice over the past week and then started diving in today. Bingo. There it was on page 72 (of the Fireside paperback).

Dance Close to the Revenue Line

“Everything you spend your time on should be assessed in terms of its proximity to the revenue line. What’s the revenue line? It’s the point at which your company is actually making or saving money.

“Which of the tasks on your to-do list are closest to your company’s revenue line? In most cases, it’s the activity that will immediately do the following:

1. Generate revenue
2. Create the product or deliver the service
3. Save the company money

Tags:

#

0 comments